Diangelo Cuevas


art director
cinematographer



sucker for all things grainy

About Me






Art Direction


Pantone

Hydro Flask

RIG Graffiti Solutions



Video


Señor Sisig

Condé Nast



Passion


STEM Magazine

Strawberry Emoji

Boys Don’t Cry

Brain Vomit




LinkedIn

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Blog




Diangelo Cuevas
Art Director


plasticgelo@gmail.com



Hydro Flask

TARGET: Late middle schoolers to early high schoolers, easily influenced, willing to do anything to fit in.

PRODUCT: A 60 second advertisement to further imply how one should rethink their choices before reaching for that plastic water bottle.

In 2020, it is pretty obvious that planet Earth has a “plastic” problem. The water is not the problem. A sixty second ad to show what might happen if you pull up to class with a
single-use water bottle.

We targeted the most likely to give into peer pressure. If all of their friends are doing something, they want in too. 

dialouge (and amazing film crew: Eamonn Coughlin, Haley James, Keith Kitaji